AthleteU helps athletes unlock their potential

  • 10-Week Online Course

  • Only 10 Minutes a Day

Our curriculum is focused around the 3 foundational pillars of sport:

  • Mind

    Athletes learn to apply a growth mindset while developing perseverance, motivation, and more.

  • Body

    Athletes learn to take control of their bodies through mobility, strength training, energy systems, nutrition, recovery, and more.

  • Skill

    Athletes learn to focus on what matters, make better decisions, and apply technical and tactical skills.

Through 10-minute daily lessons, athletes learn to:

  • Use failure and adversity as opportunities for growth in order to become a more resilient and persistent athlete

  • Cope with pressure-filled situations and navigate player-coach relationships

  • Build a solid foundation of movement that will underpin physical training

  • Understand the process of skill acquisition to level-up technical and tactical abilities

  • Optimize practice time and analyze gameplay

Meet Your Instructor:

Dr. Jason Izraelski is a leading authority on long-term athletic development, sports injury management, and strength & conditioning. A lifelong learner, he has completed a Doctorate of Chiropractic, a Master’s of Science Degree focused on concussions and long-term athletic development, and is a Fellow of the Royal College of Chiropractic Sports Sciences (Canada). He has devoted his career to the betterment of athletes of all disciplines, and recognizes that the current approach to athlete development is lacking. He has spent years drawing from diverse research fields to create a first-of-its-kind athlete development education meant to help shine a light onto a very dimly lit path.

Dr. Jason Izraelski

AthleteU's 10-Week Curriculum

  • Weeks 1 & 2: Setting the Scene for Success

    Learn more about the program and how to manage expectations while asking the hardest question of them all: why?

  • Weeks 3 & 4: Understanding Long-Term Athlete Development

    Discover what talent is, where it comes from, and how to develop it.

  • Weeks 5 & 6 (Mind): Mindsets

    Learn about the difference between growth and fixed mindsets, and how to use a growth mindset to cope with adversity, failure, and harsh criticism.

  • Weeks 7 & 8 (Body): Human Movement

    Understand the evolution of human movement, how it evolved, and what it has become. Assess movement deficiencies and build a foundation of healthy movements on which athletic qualities can be layered.

  • Weeks 9 & 10 (Skill): Deliberate Practice and Deliberate Play

    Delve into the difference between deliberate practice and deliberate play in order to make practice time more effective and efficient, and to use unsupervised, informal play to drive creative thinking.

Ready to incorporate AthleteU into your athletic program?


  • Athletes are already so busy! How will they have the time for a daily course?

    In the world of sports, everyone is busy! With that in mind, we created AthleteU's curriculum to only take 10 minutes of daily commitment, which can be completed at your own convenience. If you take your development seriously and have a goal of succeeding in your sport, you can spare 10 minutes a day for us!

  • Do athletes need to be from a specific sport to benefit from AthleteU?

    AthleteU is designed for athletes, not specific sports. So whether you're a long-distance runner, a wrestler, or a running back, the basic building blocks of athleticism apply, and will be covered within the course.

  • What age is AthleteU appropriate for?

    AthleteU is intended for athletes aged 12 to 16 years old (in conjunction with a parent/guardian) or independently by athletes aged 16 years or older.

  • What is included in the purchase of this course?

    Purchasing this course grants you access to AthleteU's 10-week curriculum, which includes daily 4 to 6-minute video lessons paired with simple behaviour habits and thought exercises in order to reinforce course concepts into daily routine.

  • I have more questions!

    For other questions, or to learn more about incorporating AthleteU into your athletic program, please email [email protected].

Athlete Testimonials

“AthleteU's videos get to the point and the daily questions were more like reflections, which is good. It was easy to follow along and wasn't difficult to keep up with. Everything was smooth and all the information was important. Things I can carry with me.”


OHL Player & NHL Draft Pick

“I have thoroughly enjoyed AthleteU and what it has to offer. The videos, lessons, and reflections are broken up into very manageable pockets of work which is great. So far, my favourite subject has been the Growth Mindset module. I felt the examples provided were super insightful and applicable to my athletic experiences.”


Football/Rugby/Swim, Grade 12

“AthleteU helped me honestly evaluate my strengths and weaknesses, while also raising questions that allowed me to better understand how my mind works. It’s a fantastic tool to add to your training, regardless of where you’re at in your athletic career.”


Basketball, Canadian Men's National Team

“AthleteU has helped me reflect on key areas of not only my athletics, but everyday life. For example, growth mindset is something I've heard about, but the videos and responses really helped me look back on what I've actually done to improve that in my life. That's been the case with pretty much every other major focus of the program.”


Varsity Swim/Track & Field, Grade 12

“AthleteU has been a wonderful addition to my class curriculum, the videos never fail to generate conversation and healthy debate. AthleteU provides students with the opportunity to think critically about sport in ways that they had not previously considered. More importantly, AthleteU contributes to the fundamental understanding of growth mindset, not only in sport, but how it can be applied on the journey of life. This is an exceptional program for students looking to expand their understanding of self and how that fits into the greater picture of their athletic pursuits.”



“It's been extremely rewarding to do a bit of introspection, especially in a time like this where everything is really crazy, but also slow at the same time. I think it's been interesting to reflect on everything I've done thus far, especially now that I've gotten into the university and I'm looking back on everything that's gone into my development up to this point.”


Varsity Rower, Grade 12

“I really enjoyed AthleteU. It holds a unique and interesting perspective on the entirety of the athlete development process, and has had me reflect a lot on my personal experience, passion, and future.”


Track & Field/Cross Country, Grade 11

Help your athletes unlock their potential